Take Individual Action

There is a widespread textile waste problem associated with the treatment of synthetic apparel as single use. In fact, an interesting connection to single-use plastics is that clothing created using polyester, the most common synthetic fabric, is made out of the same plastic polymer, polyethylene terephthalate or PET, used to make single-use plastic water bottles and single-use grocery bags. The treatment of garments as single-use is fueled by fast fashion, which is defined as; inexpensive clothing produced rapidly by mass market retailers in response to the latest trends. Synthetic garments are the pinnacle of the fast fashion industry because they are inexpensive and capable of supporting a massive output of clothing at a rapid pace. This allows fast fashion and rapidly changing trend culture to keep up with each other as consumer demand for the newest trend constantly shifts with the seasons.

The influence of fast fashion and trend culture on consumers comes with a hefty environmental toll. There are several negative human rights and environmental impacts associated with the fast fashion industry; including significant greenhouse gas emissions, the use of toxic chemicals in dyes and treatments, immense amount of water consumption, and dangerous, at times deadly, working conditions for underpaid workers. Further upstream, there is environmental injustice and degradation at the sites of both the extraction of fossil fuels and the manufacturing of the plastic polymers used to make synthetic fabrics.

The Blue Standard Consumer Awareness Campaign is designed to strategically target consumers with educational and awareness tools to tailor their buying and washing habits towards sustainable alternatives. The campaign also works with first adopters; brands that are currently making an effort to shift away from synthetics, to raise awareness of their efforts and encourage other brands to follow suit. While the Blue Standard is focused on the reduction of synthetic materials in the fashion industry, the habits and guidelines associated with transitioning to sustainable alternatives have the potential to perpetuate a positive impact on the fashion industry as a whole.

Today, the culture of fast fashion is supported by social media. Video blogs and Instagram posts of influencers spread the mentality that fashion is ever-changing and trend-dependent; therefore, influencing unsustainable buying habits and continued demand for synthetic fabrics. This consumer behavior can only shift towards sustainability through the use of the platform that influenced the harmful behavior in the first place; social media.

Utilizing social media, specifically our Blog and Instagram, The Blue Standard not only aims to build the necessary foundational knowledge regarding synthetic materials and microfiber pollution, but to also advocate for necessary changes in consumer behavior that will host long term impacts on sustainability in the clothing industry.

Check out our blog and Instagram to learn how to live by the Blue Standard!